Facebook and AI

It’s fairly obvious that AI and Facebook intelligence go hand in hand just by logging on and seeing ads on the side that are applicable to your life. I do find it a bit weird that they do this, but at the same time they are catering to your likings and making the social media aspect a bit smaller in order for you to feel comfortable. If they gave you platforms that included things you don’t exactly find interesting, then less time would be spent on their social media site. I feel as though I have noticed this trend of AI delivering specific ads geared towards my liking a while ago that it doesn’t’ effect the way I look at Facebook or other social media sites.  Besides Facebook using tracking devices to give you ads relative to your catering, other social media sites such as Instagram and Twitter both use the same sort of way of delivering us particular ads.  Twitter even has their own name of tracking customers on their site, Conversion Tracking. It gives advertisers data upon what the customer has viewed or purchased so that the customer gets more of that product thrown at their face. In particular, “Advertisers can track user conversion and tie them back to ad campaigns on Twitter. This gives them the visibility to optimize their campaigns to meet their cost-per-acquisition (CPA) goals.” All of this AI intelligence is revolved around making a large sum of profit for advertisers. That’s their main goal, the money. They will use whatever they can to engage the customer into buying more and more of their products, which is why they need AI to increase their views/sales. I don’t necessarily think that this involves the agency of post-humanism in some instance because of the fact that we’re having something else complete the job for us. It’d be different if we ourselves could perform this particular task that AI is much better at. In some circumstances I can see the argument of post-humanism, yet we haven’t reach that great of an extent upon post-humanism just yet. Therfore, I think that Facebook is definitely a social network of people, yet with the influential aspect of AI. In some ways I do question why Facebook keeps throwing me feeds from the same people each and every time and not a variety of my friends. It’s almost as if they’re making AI enclose your circle of “friends” to a certain group. Although I think Facebook has passed their prime of social media and the fact that the repetitiveness of individuals has made people abstain from it.  I completely agree with Elon Musk with regards to AI. It’s very dangerous if let loose, but in circumstances such as Facebook, I don’t think it makes that much of a dent on the population where people will start caring. In reference towards Vernor Vinge’s thought process of the inflection point, I do agree that one day we could potentially be physically extinct because robots will be able to do whatever human task, 100 times better and more efficient. In factories alone, they can do a human task much faster and with greater precision than any human could possibly attempt. It speaks volumes for where our generation is headed towards when talking about the progression of AI.

https://dev.twitter.com/ads/campaigns/conversion-tracking